Victor Olaniyan

Led B2B content and email marketing campaigns across Africa, significantly increasing engagement and attendance for key webinars (Finance in Africa, Energy in Africa).

Developed and distributed targeted blog posts, email nurture sequences, and promotional content, optimizing for audience engagement and funnel progression.

Orchestrated comprehensive content and email marketing plans for Lagos Startup Expo 2025, encompassing strategic development, content calendar management, exhibitor promotion, and digital outreach.

Collaborated cross-functionally with design teams to produce high-impact landing pages and creative assets for integrated marketing campaigns.

Streamlined content calendar and pipeline management across diverse campaigns to ensure timely delivery and strategic alignment.

Authored SEO-optimized and thought leadership content, enhancing Techpoint Africa's visibility and authority across diverse media channels.

Designed and optimized high-converting content funnels, integrating lead magnets, email series, and strategic content audits to maximize performance.

Crafted compelling copy for lead generation campaigns, achieving an average 68% conversion rate for business clients via educational email courses (EECs).

Executed targeted paid advertising campaigns, significantly increasing early-stage startup founder attendance at the monthly Pitch Friday event.

Pioneered new content distribution channels through a niche social media framework, expanding Facebook page followers by over 12,000 in two months.

Led B2B digital marketing campaigns across LinkedIn, X (Twitter), and Meta, resulting in a 35% increase in engagement rates.

Managed end-to-end event marketing for high-profile tech and startup events, successfully securing over 21,000 registrations.

Spearheaded campaign planning and email marketing for major events (e.g., The Fintech Summit, Lagos Startup Expo 2023), significantly boosting attendee and exhibitor turnout.

Developed SEO-optimized landing page content and blog posts, enhancing digital campaign effectiveness.

Authored engaging social media copy for both paid advertisements and organic posts, driving event promotion.

Fostered cross-functional collaboration with sales, editorial, and design teams to align marketing objectives and ensure cohesive event messaging.

Provided critical onsite support, managing press coverage and streamlining registration processes for major events.

Directed content marketing initiatives for the East Africa Digital Innovation Summit 1.0, expanding reach across Kenya, Rwanda, and Uganda.

Orchestrated marketing efforts for external events, partnering with sponsors to maximize attendance and achieve event objectives.

Served as the lead reporter for Techpoint Africa's event coverage service, delivering comprehensive media coverage and generating engaging content for tech and startup events.

Partnered with event organizers and businesses to tailor event coverage, ensuring alignment with brand messaging and target audience objectives.

Developed and executed B2B content strategies targeting HR leads across blog, social media, and email channels.

Designed and implemented original landing pages and content briefs, enhancing product education and inbound marketing initiatives.

Engineered high-converting, content-driven sales funnels leveraging SEO articles and optimized landing pages.

Produced targeted case studies and articles, meticulously aligned with buyer personas in the European B2B SaaS market.

Provided comprehensive SEO content strategy and writing services to diverse startup and SaaS clientele.

Authored impactful press releases and news articles for leading artificial intelligence and blockchain publications.

Led and managed writing teams, integrating AI-supported workflows to boost efficiency and content quality.